Google 4 P's Marketing
Marketing Mix Introduction
Introduction
Google was founded by two Stanford
University students, at their dorm room, in 1995. Google has become
the worlds most popular search engine since then and can attribute
its success to an innovative marketing plan. The culture of Google
is similar to many of the dotcoms of the 90’s. Most employee
workstations are surrounded by leisure activities such as rollerblading,
coffee lounges and an array of toys, such as scooters and rubber
balls, strewn throughout the building. The culture was built to
suit the habits of a generation of computer nerds who were tired
of sitting in cubicles. Unfortunately this culture was part of the
reason many dotcom’s went down in the Tech Stock crash in
the late 90’s. Google is unique in where the employees really
had helped develop a tool that was needed by everyone who had an
internet connection. It found a good market niche and followed the
path of innovation to market itself as the strong company that everyone
knows today.
The reason that Google is such an innovative company is that there
are more uses to Google.com than meets the eye. Unobtrusive text
ads on the right hand border help to boost sites that are willing
to pay for clicks to their websites. Google search can be used as
a conversion calculator, among other things, to help a user find
how many feet are in a kilometer (type: feet to 1 kilometer). Google
has a department called Google Labs that is testing new, free, internet
technology such as a searching product catalogs and a personal web
search.
Google’s marketing plan can be broken down into the four
P’s of marketing; product, price, promotion and place. Google
has taken into consideration each one of these areas of marketing
and used them as an advantage over their competitors. With Google
announcing it’s IPO it will need to keep up even more with
competitors, now that there are stockholders analyzing every penny
of the company.
1
> Google 4 Ps Introduction
2
> Google 4 Ps Product
3
> Google 4 Ps Price
4
> Google 4 Ps Promotion
5
> Google 4 Ps Place
6
> Google 4 Ps Recommendations
7
> Google 4 Ps Conclusion
Google
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