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The Four P's of Google
Marketing Mix Conclusion


If Google is resilient as it has been in the past it should be able to overcome even the most volatile market; tech stocks. Google must have an ongoing plan for marketing now that they have filed to become a public corporation. All eyes will be on their every move now and they may have to modify their marketing plan in order to satisfy their new customers, the shareholders.

Works Cited

Armstrong, Gary, and Philip Kotler. Marketing: An Introduction. 6th ed.

New Jersey: Prentice Hall, 2003.

Elgin, Ben. “Google:Beyond the Hype.” BusinessWeek 3 May 2004: 82-90.

Louis E. Boone, and David L. Kurtz. Contemporary Marketing Plus. 8th ed. Florida: The
Dryden Press, 1995.

1 > Google 4 Ps Introduction
2 > Google 4 Ps Product
3 > Google 4 Ps Price
4 > Google 4 Ps Promotion
5 > Google 4 Ps Place
6 > Google 4 Ps Recommendations
7 > Google 4 Ps Conclusion



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