The Four P's of Google
Marketing Mix Conclusion
If Google is resilient as it has been in the past it should be
able to overcome even the most volatile market; tech stocks. Google
must have an ongoing plan for marketing now that they have filed
to become a public corporation. All eyes will be on their every
move now and they may have to modify their marketing plan in order
to satisfy their new customers, the shareholders.
Armstrong, Gary, and Philip Kotler. Marketing: An Introduction.
New Jersey: Prentice Hall, 2003.
Elgin, Ben. “Google:Beyond the Hype.” BusinessWeek 3
May 2004: 82-90.
Louis E. Boone, and David L. Kurtz. Contemporary Marketing Plus.
8th ed. Florida: The
Dryden Press, 1995.
> Google 4 Ps Introduction
> Google 4 Ps Product
> Google 4 Ps Price
> Google 4 Ps Promotion
> Google 4 Ps Place
> Google 4 Ps Recommendations
> Google 4 Ps Conclusion
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