The Four
P's of Google
Marketing Mix Recommendations
Recommendations
Our first recommendation to Google is to continue doing what they
are doing so well and that is indexing and rating billions of web
pages every day better than other search engine companies. They
must keep updating their search engine so it finds relevant and
helpful websites or they will just be one of the others. The thing
that Google does so much better than the other search engines is
they bring up the closest matching websites and are not biasing
the search with any paid advertisements. They must continue to separate
the paid search results with the organic search results.
Our number one recommendation to Google is to maximize the marketing
potential of going public. All of the press and attention Google
is going to get in the next couple of months before their stocks
are sold to the public will play an important role on how well they
do in the early months of being a publicly traded company. It is
not uncommon for companies to have a huge boost in sales and revenue
right after they release their stocks. If Google finds some way
to harness this opportunity, they should do very well. They will
have at least a month or two until the stock is actually sold, since
they just announced the release a few days ago.
Lastly, Google should continue to be innovative and try new things.
They are constantly using technology and bright minds to come up
with useful tools for everyday use. They also have a wide variety
of services available to businesses that most overlook. To keep
up with technology and push its boundaries in the web world, Google
hires the best of the best. Even though the company is going to
expand rapidly in the next few months, they must keep hiring only
the most suitable and able employees. This will allow Google to
continue to expand and expand its value to everyone from the everyday
web surfer, to the most techie people. The new creative features
Google will produce and offer to the public will prove to play an
important role in their long lasting success. Many people say they
can’t remember what life was like without Google and with
its continued innovation, there will be many more people added to
that list.
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> Google 4 Ps Introduction
2
> Google 4 Ps Product
3
> Google 4 Ps Price
4
> Google 4 Ps Promotion
5
> Google 4 Ps Place
6
> Google 4 Ps Recommendations
7
> Google 4 Ps Conclusion
Google
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